Tokyo Midtown Design Hub 39th Exhibition:(　　　) mo (　　　) mo (　　　) mo -Design and ways of seeing-


The 39th Tokyo Midtown Design Hub exhibition (Participating Organizations: Japan Institute of Design Promotion, Japan Graphic Designers Association Inc., Musashino Art University Design Lounge) titled "(            ) mo (            ) mo (            ) mo ―Design and ways of seeing―", will be held from April 12 to May 12, 2013. The exhibit, targeting people in their teens and twenties, focus on various "designs" that can be found in everyday life. The word "design" is commonly used for final products of fashion and interior design, or websites and applications that have a clear visual concept. However, many objects with "design" exist in everyday life. One may find such objects at school or at the shopping mall, or any other place that people frequent and are familiar with. Design, at times, could be found hidden in places where no one could have imagined.     

The "momomo" exhibit picks up ten designers and editors to choose and present, from their unique perspectives, what they think that "are also design". Some of the items may seem "far from design", but by displaying them all together, we hope the exhibit stimulates interest of the younger generation towards design, by creating a place to experience how fun design is. 
 ※The exhibit is called the "momomo" exhibit for short. 


Outline
Title: Tokyo Midtown Design Hub 39th Exhibition: (            ) mo (            ) mo (            ) mo -Design and ways of seeing-
Dates: 12th April (Fri) - 12th May (Sun) 2013  11am-7pm
Open everyday during the exhibition
Venue: Tokyo Midtown Design Hub
　　　(5th floor, Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo)
Admission: Free
Special website for momomo: http://momomoten.com/

Host/Promotion/Organization: Tokyo Midtown Design Hub 
Co-Sponsor: mt-masking tape (Kamoi Kakoshi Co., Ltd.) 
Planning/Art Direction: So Hashizume 
Language Direction: Hiroshi Eguchi 
Exhibit Layout: Daisuke Motogi 
Editing Support/Design: Shohei Iida 


Related event: 
"(            ) mo (            ) mo (            ) mo junior high school"
(momomo junior high) 
Curators of the "momomo" exhibit will teach at a one-day event "momomo junior high" during the exhibit. This school is open for everyone who would like to explore and experience the fun of the "momomo" exhibit more deeply. 

Date and Time: Sunday, April 21st 2013 from 13:00 
Admission: Free
Reservation: Not necessary
Lecturers: Please refer to the "momomo" exhibit website for the latest details. 
※ Please refer to the "momomo" exhibit website for information about the lecturers and other details.

Planners of the exhibit:
Planning/Art Direction: So Hashizume 
Born in 1978 in Hiroshima Prefecture. Graduated from Musashino Art University, Department of Visual Communication Design. Completed Master Course at Royal College of Art (RCA). After coming back to Japan, So has participated in many projects, including art direction for various areas such as art, architecture, fashion, book design, web design. Recently, So has also been actively working on planning cross-border workshops and events. 

Language Direction: Hiroshi Eguchi
Please refer to his profile in the curator section. 

Exhibit Layout: Daisuke Motogi 
Born in Saitama Prefecture in 1981, Daisuke grew up in Kumagaya. After graduating Musashino Art University (Department of Architecture) in 2004, he worked at Schemata Architects until 2010. Has experience in broad areas such as providing design for domestic and international product labels, exhibit architect designs, and display designs. 

Editing Support/Design: Shohei Iida 
Born in 1988 in Choshi, Chiba Prefecture. Shohei published "NEWTRAL", a urban theme magazine in 2010, while still attending Musashino Art University (Department of Architecture). Has been working freelance as a designer since 2011, and has done the graphic design for the virtual bookshop "nomazon" and the "ARCHIZINES" exhibit, which focused on independent publications on architecture. He is also does interviews to designers and edits features related to architecture for the design magazine "IDEA". 

Curator and Theme

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Cooking Expert 
Ricca Fukuda
A plastic spoonful of joy
Plastic spoons, all collected from daily life and from travels, will be on display. Let's think about spoons, the object that goes in and out of your mouth everyday. 

Ricca Fukuda
Ricca Fukuda is a confectionary specialist. Graduating from Musashino Art University, she has introduced innumerous sweet delicacies via books and magazines. Recent publications include "Gorotsuki wa itsumo shokutaku wo osou (Crooks always attack the dining table)" (Ohta Publishing Company), "Flavor Water" (Bunka Publishing Bureau). She currently has a regular column called "Manga Kitchen 'okawari' (refill) " on the WEB magazine "Pokopoko". 
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Curator
affice
Rendevous
There and here. Here and over there. How do you define the borderline, and make out where you cross it? This is a reference book to find the answer. 

affice
Yuki Inoue and Taku Sato are affice. As a unit, they provide art/design related promotion work and management, and also plans exhibitions. They host social projects including "MaMa-san Bar", a pop-up event to strike up communication with visitors, and "the official un-official Tokyo map", which traces and maps their friends' everyday footprints. 
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Architect
Hiroshi Kikuchi
Room camera
Every room has its own raison d'etre; you can find it by looking around 360 degrees (like looking through a periscope). Find out whey these rooms exist. 

Hiroshi Kikuchi 
1972: Born in Tokyo
1996: Graduated from Tokyo University of Science, Faculty of Engineering Division I, Department of Architecture 
1998: Completed Master Course at Tokyo University of Science, Graduate School of Engineering, Department of Architecture
1998: Kazuyo Sejima & Associates, SANAA (until 1999) 
2000: Herzog & de Meuron Architeckten (until 2004)  
2004: Established Hiroshi Kikuchi Architects. Currently associate professor at Musahino Art University. 

Representative works are the renovation of Nanyodo Bookshop, the house in Oizumi (oiz project) and the house looking over a field (sjd project).
 
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Product Designer
Mike Ableson
The Ball
Ink, by flowing around an iron ball, creates a line on paper. This is a research on the closest and most useful of all writing tools, the ball-point pen. 

Mike Ableson
Born in Los Angeles, California, Mike moved from the car-dominated California to New York after graduating from Art Center College of Design (Product Design) in Pasadena, California. The sight of people carrying things fascinated him. In 2000, he launched POSTALCO with his wife, Yuri Ableson in Brooklyn, New York. Postalco, with its trademark carrier pigeon, presents stationery, bags and other equipment to the world. Opened a new shop in Shibuya last November.
 
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Product Designer/Design Researcher
Sosuke Nakabo, Daijiro Mizuno
Bitesize mundane
Dango (dumpling), takoyaki (baked octopus ball), suzukasutera (bell-shaped cupcake) ... Let's think about the excellence of the "mundane" and "cliche" design of bitesize food. 

Sosuke Nakabo 
Born in Kyoto in 1972, Sosuke Nakabo graduated in Product Design at Kyoto City University of Arts in 1998. After working at the design center of Matsushita Refrigeration Company, he attended the Royal College of Art in Great Britain, and completed Master course in product design. He worked at the design center of Ryouhin Keikaku (Muji) and Jasper Morrison's London office, before opening Sosuke Nakabo Design Office in 2010. 

Dr. Daijiro Mizuno, PhD 
Born in Tokyo in 1979, Daijiro Mizuno left for Great Britain just after graduating from high school. After working as an assistant at Shelley Fox, he completed doctoral studies at the Royal College of Art (fashion design) in 2008. He was awarded a PhD in fashion design. He spends time as an assistant professor at Keio University SFC, co-editor-in-chief of "Fashionista", a fashion critique magazine, and committee member of the design symposium "DESIGNEAST".  

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Bookshop owner
Hiroshi Eguchi
BA R-18
Welcome to BA R-18, the bar where you can experience alcohol, tobacco and driving cars... Things that were restricted to the under aged, and made you mad about them. 

Hiroshi Eguchi 
Born in 1972, Hiroshi Eguchi is the owner of the bookshop UTRECHT. He also is the co-director of "THE TOKYO ART BOOK FAIR". His unique works (mainly focusing on books) include the virtual bookstore "nomazon" that strictly sells items that cannot be found on amazon, and planning and organizing "aiiima", a presentation space that displays things that are in-between. 

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Publisher
TOO MUCH Magazine Reflections on the Dance Floor
There is no place to dance on the weekends in the Tokyo where you live. Let's talk about the relationship between big cities and dance. 

TOO MUCH Magazine
TOO MUCH Magazine is an independent magazine that reports on the changes of the people in globalizing, modern cities. The magazine calls landscapes where people tend to cluster "Romantic Geography", and hails it as its theme. Members are Yoshihito Tsujimura, Cameron McKean, Audrey Fondecave, and Akinobu Maeda.
 
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Artist
exonemo
（　　　） exonemo style
The （　　　） between （　　　） and （　　　） is sometimes （　　　）, and （　　　） at other times. We will present a display that challenges the （　　　） of （　　　）. 

exonemo
Using anger, laughter and the text editor to the extreme, exonemo is an art unit that challenges various media with the spirit of hacking. Sembo Kensuke and Yae Akaiwa started to collaborate as exonemo on the web in 1996. From 2000, they expanded their work to installations, live performances, event producing, and community organizing. They have created many experimental works, while moving flexibly between digital and analog, network and real-life. exonemo has participated actively at exhibitions and festivals in and out of Japan. In 2006, 《The Road Movie》 won the Golden Nica for Net Vision at the Prix Ars Electronica. In 2010, the 《ANTIBOT T-SHIRTS》won the RGB prize of the Tokyo TDC Prize. Official member of the IDPW. 

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Creative Director
Tota Hasegawa
My life with diversion
"Diverting" and object that already has its own design to a achieve another goal, can be called as an act of designing design. 

Tota Hasegawa
Born in 1972 in Tokyo, Tota Hasegawa graduated from the interaction major of the Royal College of Art. After working for Sony, he joined the creative group TOMATO based in London. He has released interactive projects in the Internet advertisement and corporate identity space. He also does individual artist work and writing. Moving from London to Tokyo in 2011, Tota Hasegawa is currently the Exective Creative Director of Wieden+Kennedy Tokyo. 

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Musician
Shuta Hasunuma
Infinite illusions (Metal Machine Music)
Listen to the sounds you can hear around you now. This is an installation to experience objects designed for everyday life through sound. 

Shuta Hasunuma
Born in Tokyo in 1983, Shuta Hasunuma completed studies as a research student at the Film and New Media Department of Tokyo University of Arts Graduate School. He released music albums, organized and had concerts in and out of Japan as Shuta Hasunuma Phil, and has collaborated with artists of many different genres. His one-man exhibitions