Tokyo Midtown Design Hub
(   ) mo (   ) mo (   ) mo -Design and ways of seeing-

Tokyo Midtown Design Hub 39th Exhibition

(   ) mo (   ) mo (   ) mo -Design and ways of seeing-


The 39th Tokyo Midtown Design Hub exhibition (Participating Organizations: Japan Institute of Design Promotion, Japan Graphic Designers Association Inc., Musashino Art University Design Lounge) titled "( ) mo ( ) mo ( ) mo ―Design and ways of seeing―", will be held from April 12 to May 12, 2013. The exhibit, targeting people in their teens and twenties, focus on various "designs" that can be found in everyday life. The word "design" is commonly used for final products of fashion and interior design, or websites and applications that have a clear visual concept. However, many objects with "design" exist in everyday life. One may find such objects at school or at the shopping mall, or any other place that people frequent and are familiar with. Design, at times, could be found hidden in places where no one could have imagined.

The "momomo" exhibit picks up ten designers and editors to choose and present, from their unique perspectives, what they think that "are also design". Some of the items may seem "far from design", but by displaying them all together, we hope the exhibit stimulates interest of the younger generation towards design, by creating a place to experience how fun design is.

※The exhibit is called the "momomo" exhibit for short.


Title: Tokyo Midtown Design Hub 39th Exhibition: ( ) mo ( ) mo ( ) mo -Design and ways of seeing-
Dates: 12th April (Fri) - 12th May (Sun) 2013 11am-7pm
Open everyday during the exhibition
Venue: Tokyo Midtown Design Hub
(5th floor, Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo)
Admission: Free
Special website for momomo:

Host/Promotion/Organization: Tokyo Midtown Design Hub
Co-Sponsor: mt-masking tape (Kamoi Kakoshi Co., Ltd.)
Planning/Art Direction: So Hashizume
Language Direction: Hiroshi Eguchi
Exhibit Layout: Daisuke Motogi
Editing Support/Design: Shohei Iida

Related event:
"( ) mo ( ) mo ( ) mo junior high school"
(momomo junior high)
Curators of the "momomo" exhibit will teach at a one-day event "momomo junior high" during the exhibit. This school is open for everyone who would like to explore and experience the fun of the "momomo" exhibit more deeply.

Date and Time: Sunday, April 21st 2013 from 13:00
Admission: Free
Reservation: Not necessary
Lecturers: Please refer to the "momomo" exhibit website for the latest details.
※ Please refer to the "momomo" exhibit website for information about the lecturers and other details.