Tokyo Midtown Design Hub
OPEN 11:00-19:00
Credible Designs

Tokyo Midtown Design Hub 5th Anniversary / 33rd Exhibition

Credible Designs


Tokyo Midtown Design Hub (participating organizations: Japan Institute of Design Promotion, Japan Graphic Designers Association Inc., Musashino Art University Design Lounge) celebrates its 5th anniversary with the 33rd exhibition "Credible Designs" from March 30 to May 27. On the theme "credibility and design," 51 distinguished creators present their ideas of what constitutes credibility in design.

Since its opening in 2007, Tokyo Midtown Design Hub has connected people, activities and possibilities through design, expanding and nurturing the network. On the 5th anniversary, we strongly feel that the most needed factor in design today is "credibility" and "a sense of assurance in that specific design."
Our daily life is surrounded by shapes, colors, sounds, signs, brands, space, communication methods and all things that people created based on their concepts. They are, in fact, all different forms of design. We rely on design and its reliability is the base of our comfortable life and hopeful future.

"What kind of design do we put our trust in?
Why do we trust that specific design?"

Any design starts from consciousness, concept or point of view. In this exhibition, visitors can deepen their awareness of "credibility in design" through the creators' perspectives.
At the venue, 51 creators in design-related industries present their concepts of "credible design" with messages along with impressive illustrations by an artist. The visitors get to feel firsthand who believes in what kind of design. By questioning "what credible design is," we hope to shed light on different perspectives and give the opportunity to face the possibilities for "future of design."

Exhibition Content
51 creators in design-related industries such as designers, architects, photographers and researchers present their ideas of "credible design" with words along with illustrations by an artist.

Title: Tokyo Midtown Design Hub 5th anniversary / 33rd Exhibition
"Credible Designs"
Date: March 30 (Fri.) - May 27 (Sun.), 2012, 11:00-19:00
Open everyday during the exhibition
Venue: Tokyo Midtown Design Hub
(5th floor, Midtown Tower, 9-7-1Akasaka, Minato-ku, Tokyo)
Admission: Free
Organizer: Tokyo Midtown Design Hub
(Japan Institute of Design Promotion, Japan Graphic Designers Association Inc., Musashino Art University Design Lounge)
Editing, Copy Writing: Ikuko Noda
Art Direction: All Right Graphics
Venue Design: Landscape Products
Illustration: Shohei Morimoto
Photography: Tomoki Hirokawa

Exhibitors (in hiragana order):
Katsumi Asaba (art director), Tomoko Azumi (product designer), Hisae Igarashi (professor at Musashino Art University), Junko Ishida (writer), Hiromi Inokuchi (professor at Musashino Art University), Soichi Ueda (producer), Yusuke Kakei (designer), Kaoru Kasai (art director / graphic designer), Mitsuo Katsui (graphic designer), Takashi Kawashima (editor), Caramelimagine (planning and design group), Yoshihiro Komuta (design producer), Yasuo Kondo (designer), Chiho Sasaki (experience design), Taku Satoh (graphic designer), Manabu Shiraishi (associate professor at Musashino Art University), Toshihiro Jinnouchi (professor at Musashino Art University), Norito Shinmura (graphic designer), Reiko Sudo (design director), TSUTTO TsutomuTakahashi (art director/designer), Manabu Tago (art director/designer), Masayuki Tanaka (professor at Musashino Art University), Kousuke Tsumura (professor at Musashino Art University), Yusaku Terayama (professor at Musashino Art University), Masamichi Toyama (corporate manager), Akiyoshi Totoki (professor at Musashino Art University), Kazufumi Nagai (art director), Kazumasa Nagai (graphic designer), Rikako Nagashima (art director / designer), Keisuke Nagatomo (graphic designer), Shunsaburo Nakahara (professor at Musashino Art University), Daisuke Nakayama (artist / art director), Noriko Hashida (product designer), Kazuhiko Hachiya (media artist), Kazunari Hattori (graphic designer / art director), Hideshi Hamaguchi (director), Kenya Hara (designer), Keiko Hirano (designer / visioner), Naoko Hirota (product designer), Masaaki Hiromura (graphic designer), Osamu Fukushima (art director), Masahiko Furukata (associate professor at Musashino Art University), Kentaro Kai (designer), Kozo Shimoyama (designer), Bandai Matsuo (designer), Tatsuya Matsui (robot designer), Shin Matsunaga (graphic designer), Takashi Mochizuki (photographer), Akiko Moriyama (professor at Musashino Art University), Ryo Yamazaki (landscape designer / community designer), Shinichi Yonetoku (professor at Musashino Art University)

Related Events
■ Opening Reception: March 30 (Fri.) 18:30- (Open to all people)
■ Talking sessions by the exhibitors and more (For details, please refer to the Tokyo Midtown Design Hub website)