Tokyo Midtown Design Hub
Personal, Local, Rewarding – Designing Hometown Work OpportunitiesPersonal, Local, Rewarding – Designing Hometown Work Opportunities

Tokyo Midtown Design Hub 98th Exhibition

Personal, Local, Rewarding – Designing Hometown Work Opportunities


Today in every region of Japan there are increasing numbers of graphic designers who are creating their own work as active members of their local communities. With approximately 3,000 members nationwide, the Japan Graphic Design Association (JAGDA) has collected a variety of case studies where designers are creating designs that meet the needs of local communities in eight regions around the country – Iwate, Miyagi, Tochigi, Nagano, Tokyo, Hiroshima, Tottori and Kochi. These case studies have been given the collective name “Personal, Local, Rewarding – Designing Hometown Work Opportunities.” Through mainly video interviews that feature project sites and comments from the various people involved, who are “creating work themselves, creating work in the community, and creating work to be proud of,” we explore the new possibilities and values inherent in the graphic designer profession.


Main Visual: Osamu Fukushima and Masahiro Nohjima

Dates: Friday 26 August– Sunday 25 September 2022
Open daily 11:00–19:00 (Closed on 18 Sept)
Admission: Free
Venue: Tokyo Midtown Design Hub (Midtown Tower 5F)
Organizer: Tokyo Midtown Design Hub
Produced by: Japan Graphic Design Association Inc.
In Coopeation with: Tomohiko Nakashima (video), Nobuko Shimuta (interviewer)


Case Studies

1. Iwate | Atsuko Kimura
Everyday living × design | Mini communication magazine Tekuri and Iwate Homespun Union

2. Miyagi | Yuichiro Takahashi
Grocery store × design | Branding of local food products and Local Innovation School

3. Tochigi | Toru Aoyagi
Traditional cuisine × design | Regional cuisine Shimotsukare branding

4. Nagano | Hisashi Todoroki
Half agriculture, half design | Brewer’s rice Kinmonnishiki Summit and Tanbo (rice field) Gallery

5. Tokyo | Osamu Fukushima
Arts festival × design | Artpara Fukagawa Chatty Arts Festival

6. Hiroshima | Masahiro Nohjima
Local Design Lab | Centre Marche

7. Tottori | Shingo Yoshida
Linkage × design | Vasally Hills

8. Kochi | Makoto Umebara
Power of the land × design | Shimanto river basin agriculture